"I think there is beauty in everything. What 'normal' people perceive as ugly, I can usually see something of beauty in it."—Alexander McQueen

"I think there is beauty in everything. What 'normal' people perceive as ugly, I can usually see something of beauty in it."—Alexander McQueen

people working at the office

Why Marketing Yourself Is Key to Career Success

Everyone wants to be successful in their career of choice. But life does not always work that way. One will experience hardships, criticism, and failures before you can truly savor the fruits of your labor.

It may seem like others have it easy and are a natural when it comes to charming their way up the career ladder. But even the most successful people had a taste of failure before enjoying their current success. So what is their secret? If you are still a newbie or are stuck in a position you no longer enjoy, one lesson you can learn from the pros is to start marketing yourself the right way.

Why it makes sense to market yourself

Marketing yourself means improving yourself so you can attract others who will pave the way to your success. If you are an applicant, you will want to make yourself more likable so you can grab the attention of potential employers. This involves dressing the part, ensuring you are a good fit for the role, and being ready to take on future challenges.

Are you an employee eyeing a managerial position? Then you will want to make sure you can convince whoever will grant the promotion that you are an excellent candidate. If you are a freelancer, then it pays to do whatever it takes to compete with others and pique the interest of your target audience. This only goes to show that personal branding is not limited to businesses.

freelance worker

How to start marketing yourself better

One often starts by dressing the part. It can mean changing your appearance not because you want to please others. This can also mean changing yourself for the better so you will become a better fit.

These days, more people are being acknowledged for their talent, skills, and hard work. But we can’t deny that appearance can impact many things, including your opportunities. Improving how you look will help you attract more and better opportunities. You can start by dressing better, finding ways to boost your charisma, and hone your sense of humor. If you have issues with your physical appearance, you can consider undergoing certain procedures like a maxillofacial surgery to give your confidence a boost.

Leveraging on continuous learning is another way to boost your chances of grabbing better opportunities. According to a study, the skills gap is real. Remember that you are never too old to learn new things and skills. The more knowledge and skills you have, the more doors will open up for you.

Don’t forget to put yourself out in the market, a.k.a the online world. Take note that consumers use web research to look for things and people they need. A 2018 survey claims employers use social media research to check both applicants and current employees.

Sure, making connections in the real world is a must-do. But with the online world being a profitable market, it only makes sense to start building your online presence. The bigger your network is and the better your online presence, the better impression you make. Also, be sure to mind what you share, like, and post online as this can affect your current job and future opportunities.

Marketing yourself is just one of the best ways to expose yourself to better career opportunities. These days, skills, talents, and hard work alone are not enough to reach all your career goals. To experience better success, improve yourself the right way and start marketing.

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