"I think there is beauty in everything. What 'normal' people perceive as ugly, I can usually see something of beauty in it."—Alexander McQueen

"I think there is beauty in everything. What 'normal' people perceive as ugly, I can usually see something of beauty in it."—Alexander McQueen

marketing plan

5 Innovative Strategies to Market Your Products and Services

Marketing is one of those things you can never run away from regardless of your business type. While there’s no blueprint for marketing, some underlying factors, such as your financial muscle, could determine the right marketing options for you.

However, the beauty of marketing is that there’s no limit to your creativity. You can manipulate every available opportunity to your advantage. Here are smart marketing strategies you can always use:

1. Leverage on Social Media and SEO.

Today, almost everyone has access to social media, and you can take advantage of this fact. Strive to come up with great ways to capture their attention and draw it towards your business. For instance, you can sign up for sponsored content on Facebook and other marketing platforms. You can enlist a social media marketer to help you influence potential clients.

How can you reach the people who are not on social media? You can deploy Search Engine Optimization (SEO) techniques to ensure your website or blog shows up at the top when someone searches for relevant content online. Therefore, you need to have an appealing website or blog with relevant content.

2. Occasional Promos and Giveaways

This is certainly one of the most effective marketing tricks you can pull. People love discounts, gift hampers, and freebies. These gifts help to boost sales and attract new customers to your business. But what things can you give to your customers? Well, you can engage your creativity. For example, you can procure custom-designed scarves, caps, t-shirts, hoodies, pens, shopping bags, wristbands, koozies, depending on your target customers. These branded items will ensure your consumers carry your brand and tell your story to other potential customers.

3. Make Use of Mainstream Media

You can pay to run ads on TV, radio, and local dailies to put your brand out there. This is quite direct and straightforward. You can also take advantage of the media’s coverage to reach out to your existing customers. It is also possible to get free media coverage if you sponsor an event, come up with publicity stunts, which make you stand out, or initiate a community service project. This will boost your brand visibility and attract more customers.

4. Collaborative Promotions

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You will not always have the financial muscle to initiate a full-blown promotion on your own. However, you can reach out to other businesses at your level who are not direct competitors and jointly run a promotion. You can also take part in trade shows and exhibitions to promote your brand.

5. Run a Customer Referral Program

Your customers will always be the best marketing assets you can ever have. You can still make them do the marketing by giving them incentives for any referrals. Referred customers will almost always be long-term consumers if you offer quality products and services. That is why most companies have referral programs.

Marketing is a critical part of growing any business venture. If you want to take your small business to higher echelons, you must embrace innovative marketing strategies. These time-tested tips can help you achieve overall business success.

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